Full Download A Competitive Assessment of the 12 Largest US Consumer Magazine Publishers - Joe Leider file in ePub Online

Download A Competitive Assessment of the 12 Largest US Consumer Magazine Publishers - Joe Leider file in ePub

The 12 largest US consumer magazine publishers pursue different business strategies. Some sell single copies to retail customers while others chase subscribers. For diversified publishers, magazines are not even the product being sold. Their end product is audience. Over the last ten years, these diverse strategies have yielded varying degrees of success. This report will

Title : A Competitive Assessment of the 12 Largest US Consumer Magazine Publishers
Author : Joe Leider
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 06, 2021

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