Read Online How To Protect Your Bottom Line From Your Advertising Agency - And make advertising your most valuable asset - John Oldfield | ePub Online

Read Online How To Protect Your Bottom Line From Your Advertising Agency - And make advertising your most valuable asset - John Oldfield | PDF

This book is a brutally frank exposé from behind the scenes of how hubris and self-serving behaviour has caused many of those working in the advertising industry to lose the plot – with disastrous consequences for those who invest in advertising. In concise chapters, John Oldfield poses questions as to why so much advertising fails and offers answers to those questions.

Title : How To Protect Your Bottom Line From Your Advertising Agency - And make advertising your most valuable asset
Author : John Oldfield
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 06, 2021

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